Nascentdesign - Italian Brand AgencyNascentdesign - Italian Brand Agency

Flos B&B Italia Group

Branding the excellence of design

Flos B&B Italia Group is a global leader in high-end design, encompassing iconic brands such as Flos, B&B Italia, Louis Poulsen and Maxalto.
nascent project Flos B&B Italia Group branding brand identity design hero

Flos B&B Italia Group curates, leads and inspires an unparalleled portfolio of iconic brands.

With strong individual identities and European heritage, the largest global high-end design group generated 877 million euros in revenue last year. The corporate takes pride in their unique position in the lifestyle sector as the creators of an ecosystem that supports design-focused companies and brands.

We were invited and tasked with evolving Flos B&B Italia Group’s corporate brand identity, which included every aspect from designing a new logo to defining a comprehensive visual language and identity system. We also oversaw the application of renewed identity elements into a variety of printed and digital communication touch-points.
AWARDS

We created a new logo to communicate Flos B&B Italia Group's new brand name.

A mix of Serif and San Serif typography forms the logo, expressing the intersection of heritage roots and avant-garde innovation.
nascent project Flos B&B Italia Group branding brand identity design new logo

logo, typography, color palette — the three pillars of the new brand identity.

They are demonstrated through a wide range of applications, including the corporate stationery, branded merchandising, and various other touch-points.
nascent project Flos B&B Italia Group branding brand identity design sustainability

corporate communication materials like the sustainability report exemplifies the ideal equilibrium of visual sophistication and informative capability.

custom-made systematic icons adds communicative power to branded content.
As visual representations of concepts that can be quickly and universally understood, these custom icons allow us to tailor the visuals to precisely match the content, making it easier for the audience to grasp the information being presented.

Tailored illustrations help with the expression of corporate messages, boosting visual interest to brand communication.

the coherent usage of the new identity system also extends to the brand’s digital presence.

The new corporate website employs the same visual language and continues the brand’s trustworthy dialogue with its audience, demonstrating the new identity’s adaptability and efficiency in digital communication.
nascent project Flos B&B Italia Group branding brand identity design website scroll

new corporate website is fully optimised on mobile devices to ensure best user experience.

On-the-go browsing calls for thoughtfully designed accessibility and touch interaction to provide easy navigation and content readability, resulting in longer visit durations anywhere, at any time.
nascent project Flos B&B Italia Group branding brand identity design digital newsletter
visually engaging newsletters establish a direct and regular communication with audience.
The Flos B&B Italia Group newsletters stand out from a sea of overflowing digital information by utilising the brand colour palette and rich layout variations to full effect.
Next Design Perspectives 2021-22
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Next Design Perspectives 2021-22
Next Design Perspectives 2021-22
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