Nascentdesign - Italian Brand AgencyNascentdesign - Italian Brand Agency


branding the secret of bio-beauty

Founded by La Gardenia, Maison-Bio is a bionatural cosmetic brand, offering the perfect synthesis between the organic soul of natural well-being and glamour of cosmetic efficacy.

โ€‚โ€‚โ€‚โ€‚Maison-Bio was introduced by La Gardenia, Italy's largest perfume retail networks.

The best beauty secrets originate from nature: products from the bionatural cosmetics brand is formulated with natural, organic ingredients. Maison-Bio distinguishes itself by emphasising formula purity, ecology and consumer wellness guarantees.

We were asked to ideate and develop an unique brand solution that flawlessly blended elegance with naturality. The complete brand system has been created, including packaging and integrated marketing and promotional materials.
nascent design project maison-bio sun logo identity
nascent design project maison-bio sun logo identity

Start from the brand's name and logo, the iconic and elegant black and white identity plays with green and gold as subtle accent colours.

nascent design project maison-bio identity main visual

โ€‚โ€‚โ€‚the iconic elegant new identity extends to maison-bio's packaging solutions under retail context.

Two separate packaging solutions were created, however yet embracing the same brand essence, showcasing the biological quality of the products with the glamorous character of the brand.

โ€œWe are very satisfied with the work, making Maison-Bio a refined and glamorous brand that evokes a world of simple beauty, but with a cosmopolitan and contemporary appeal.โ€

Cristiano Catania / Marketing Director of La Gardenia
nascent design project maison-bio brand identity website design

maison-bioโ€™s new identity is also integrated across a variety of communication mediums, ensuring a consistent consumer experience both online and offline.

nascent design project maison-bio brand identity communication retail advertising billboard banner
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