maison-bio
branding the secret of bio-beauty
Founded by La Gardenia, Maison-Bio is a bionatural cosmetic brand, offering the perfect synthesis between the organic soul of natural well-being and glamour of cosmetic efficacy.
Maison-Bio was introduced by La Gardenia, Italy's largest perfume retail networks.
The best beauty secrets originate from nature: products from the bionatural cosmetics brand is formulated with natural, organic ingredients. Maison-Bio distinguishes itself by emphasising formula purity, ecology and consumer wellness guarantees.
We were asked to ideate and develop an unique brand solution that flawlessly blended elegance with naturality. The complete brand system has been created, including packaging and integrated marketing and promotional materials.
We were asked to ideate and develop an unique brand solution that flawlessly blended elegance with naturality. The complete brand system has been created, including packaging and integrated marketing and promotional materials.
Start from the brand's name and logo, the iconic and elegant black and white identity plays with green and gold as subtle accent colours.
the iconic elegant new identity extends to maison-bio's packaging solutions under retail context.
Two separate packaging solutions were created, however yet embracing the same brand essence, showcasing the biological quality of the products with the glamorous character of the brand.
“We are very satisfied with the work, making Maison-Bio a refined and glamorous brand that evokes a world of simple beauty, but with a cosmopolitan and contemporary appeal.”
Cristiano Catania / Marketing Director of La Gardenia
maison-bio’s new identity is also integrated across a variety of communication mediums, ensuring a consistent consumer experience both online and offline.
