uBRAYN
A premium brand for outstanding mental performance
uBrayn is the first premium nootropic, designed for who wish to improve their cognitive performance. Thanks to a combination of advanced technologies and selected ingredients, it offers unique support for concentration and memory, enabling you to achieve extraordinary results.
A new standard for cognitive performance.
uBrayn is a revolutionary brand that introduces a completely new concept in the nootropics universe: a premium product dedicated to who strive for high cognitive performance. Through a combination of advanced technologies and superior ingredients, uBrayn stands out for its ability to support focus, memory and extraordinary results, positioning itself as a leader in an ever-expanding market.
We worked with uBrayn to create a visual identity system that embodied its innovative nature and unique positioning. We handled the creation of the name, the development of the logo design and the entire visual identity system, through to the design of the packaging and the entire digital brand experience. Each element was designed to communicate premiumness, excellence and an absolute focus on high performance.
We worked with uBrayn to create a visual identity system that embodied its innovative nature and unique positioning. We handled the creation of the name, the development of the logo design and the entire visual identity system, through to the design of the packaging and the entire digital brand experience. Each element was designed to communicate premiumness, excellence and an absolute focus on high performance.
The name phonetically evokes the fusion of ‘you’ and ‘brain’, reinforcing the link with cognitive abilities, while the logo, visually translates the technical, scientific and innovative soul of the brand.
The colour palette and typography create an harmonious balance between technical rigour and innovation for a premium brand identity.
Deep black and soft white create a minimalist contrast, while titanium adds an industrial, high-tech dimension and the distinctive touch of coral introduces the energy and dynamism of mental activation. The typography was chosen for its balance of geometric shapes and innovative details, ensuring a contemporary and readable aesthetic on every touchpoint.
The custom icons are inspired by scientific language, with essential geometric shapes that convey innovation.
uBrayn's visual identity is built to reflect its premium positioning and innovative character. The balance between rigorous lines and sophisticated details creates a distinctive and refined aesthetic, where every element - from the logo to the typography, from the colour palette to the iconographic system - contributes to communicating excellence, cutting edge and maximum mental performance.
The elements of visual identity are reflected in the execution of uBrayn's billboards and sponsorships.
The entire coherent system comes to life, evolving on the uBrayn website, offering an immersive and visually appealing digital experience.
The same attention to detail is reflected in uBrayn's packaging, a design object that enhances the experience, even before the product.
Metallic materials, reflective finishes and a minimalist structure define an essential and sophisticated design. Every detail, from high-quality materials to the study of graphics, is designed to convey excellence and innovation.
Shape, materials and details tell/present the uBrayn DNA: excellence, innovation and high performance.
Opening uBrayn is not just an act, but a true ritual that amplifies the perception of the product. Every design choice, from the weight of the packaging to the graphics, is designed to immerse the user in a sensorial experience that reflects the brand values. The packaging thus becomes the point of contact between uBrayn and the user, condensing in every detail the essence of a product that redefines the standards of cognitive performance.
