1000 Miglia 2018 — 2019
The most beautiful race in the world
Every year a unique selection of vintage cars, show their timeless beauty while driving across Italy. Since 1927, this is the 1000 Miglia; the most beautiful historical race in the world. A special journey through the beauty of Italian landscape, 1000 Miglia is an exclusive way of life, that needed a fresher identity.
Reinventing a historical brand and at the same time creating a new visual language capable of engaging a wider and younger audience, this was our task. The result was a completely new identity system, inspired by fashion, art and design.