Health for your alpha self
Alphazer specializes in the development, manufacturing and marketing of innovative products for people’s health and well-being, with a focus on physical and mental performance. Alphazer intends to take a path that leads to a more precise positioning of the brand as well as an evolution to renew its identity, to help people achieve their best selves.
Nascent was tasked with creating a new positioning strategy and identity system for the Alphazer brand and products. In addition, the scope of work also involves creative briefs for photoshoots of Alphazer’s brand advocates; and the digital communication on social media channels.
Equipped with a new logo, bespoke icons, clean typography and an eye-catching colour palette, the refreshed identity system is visualised on varies of physical applications and packaging design.
With two inspiring brand ambassadors, the new identity of Alphazer continues to aid communication in both physical and digital channels, including the brand’s website, newsletter and social media.