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Alphazer

Alphazer specializes in the development, manufacturing and marketing of innovative products for people’s health and well-being, with a focus on physical and mental performance. Alphazer intends to take a path that leads to a more precise positioning of the brand as well as an evolution to renew its identity, to help people achieve their best selves.

Nascent was tasked with creating a new positioning strategy and identity system for the Alphazer brand and products. In addition, the scope of work also involves creative briefs for photoshoots of Alphazer’s brand advocates; and the digital communication on social media channels.