Calligaris Rebranding 2012 â 2014
Evolving the brand of an historical company
After 90 years of existence Calligaris, which is a leading company in the manifacturing and distribution of furniture worldwide, needed to evolve their positioning. Since Callligaris was more than just a reputable company, their ambition was to fully become a lifestyle brand among the design category.
Nascent collaborated with Calligaris on this new challeging evolution for the company starting by redesigning their brand strategy and positionig. Additionally the entire visual identity has been revised with all the marketing touchpoints.