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Born in 2014, SAFE Milano is a stylish new brand whose ambition is to explore the blurred territory between urban environment and beach lifestyle. From Dubai to Capri, SAFE is a brand where the metropolitan vibe meets the trendy beach lifestyle, blanded into a casual, elegant and refined attitude.

Nascent collaborated closely with SAFE founders to better articulate their vision along with the brand DNA. Starting from the unconventional concept of “Urban Beachwear”, the design team developed the logo and visual identity which was later applied to a number of branded touchpoints.