UniCredit
A guideline system for data visualization

UniCredit S.p.A. is an Italian banking and financial services company with a network that spans in 17 countries across Europe. The challenge for the project was clear: how to create a guidelines system to manage an extensive production of data visualization contents across different platforms both digital and analog in different countries.
Services
- Visual identity design
- Communication design
- Digital communication
Nascent has been engaged by UniCredit to define the general concept and guidelines for static & web infographics and data visualization as well as solutions for motion design and video productions. The result has been a living identity with generative expressions to reflect the brand soul.









