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UniCredit S.p.A. is an Italian banking and financial services company with a network that spans in 17 countries across Europe.
The challenge for the project was clear: how to create a guidelines system to manage an extensive production of data visualization contents across different platforms both digital and analog in different countries.

Nascent has been engaged by UniCredit to define the general concept and guidelines for static & web infographics and data visualization as well as solutions for motion design and video productions. The result has been a living identity with generative expressions to reflect the brand soul.